How often does SocialHook release updates?

We ship updates as they are ready and tested — no fixed release cadence. Subscribe to the changelog newsletter to get one email per release, never more than once a week.

How do I get notified of new releases?

Enter your email in the subscribe form on the changelog page. You can also subscribe via RSS. We do not batch changelogs — you get notified as each release ships.

Are updates backward compatible?

Yes. Breaking changes to webhook payload structure are avoided wherever possible. When a breaking change is necessary, it is announced in the changelog with migration guidance and a transition period.

Where can I see what's coming next?

The Roadmap section at the bottom of the changelog lists features we are actively building. Items move to versioned entries when they ship.

Product changelog

What's new in SocialHook

Every product update, new feature, improvement, and bug fix — documented as it ships. No marketing fluff.

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April 9, 2026

Today

v1.0.0

SocialHook launches

SocialHook is live. Meta messaging webhook infrastructure for developers and agencies — Facebook, Instagram, and WhatsApp delivering instant JSON payloads to your server. $50/month flat, unlimited messages.

NewFacebook Messenger webhooks — Connect any Facebook Page. Every inbound Messenger DM delivered as a signed JSON payload in under 50ms.

NewInstagram DM webhooks — Connect any Instagram Business or Creator account. DMs, story replies, and mentions all supported.

NewWhatsApp Business API webhooks — Official Meta Cloud API integration. Text, image, document, audio, and video messages. All message types delivered.

NewHMAC-SHA256 payload signing — Every delivery signed with your secret key. Verify authenticity on your server before processing.

NewAutomatic retry with exponential backoff — Failed deliveries retried at 5s, 30s, and 5min intervals. Up to 3 attempts per delivery.

New24-hour payload TTL — Failed-delivery payload buffers automatically deleted after 24 hours. GDPR-compliant by design.

NewDelivery logs — Every attempt logged with HTTP status, response time, and retry count. 30-day retention. No message content stored.

NewToken health monitoring — Connected Meta account tokens monitored continuously. Auto-refresh before expiry. Email alerts when manual re-auth is needed.

NewMulti-platform dashboard — Connect and manage Facebook Pages, Instagram accounts, and WhatsApp numbers from a single dashboard.

NewGDPR-compliant data processing — Privacy Policy, Data Processing Agreement (DPA), and Standard Contractual Clauses (SCCs) available from day one.

Coming soon

Roadmap

On the roadmap

These are the features we're actively building. No ETAs — we ship when it's ready and tested.

PlannedOutbound message sending — Send WhatsApp, Facebook, and Instagram messages via API from your server. Replies, templates, and media.

PlannedAffiliate program — 20% recurring commission for developers who refer new customers. Build on SocialHook and earn passively.

PlannedTikTok messaging integration — TikTok Business messaging webhooks, pending TikTok API approval.

PlannedLinkedIn messaging integration — LinkedIn message webhooks for B2B use cases, pending API access.

PlannedAnnual billing with discount — Annual subscription option with pricing discount for teams who want to commit annually.

PlannedWebhook payload filtering — Filter deliveries by sender, keyword, or message type before they hit your server.

Plannedn8n and Make.com native nodes — Official SocialHook nodes/modules listed in the n8n and Make.com marketplaces.

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One email when we ship something new. Never more than once a week.