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Facebook Messenger

Facebook Messenger webhooks β€” every conversation, instantly

Turn every Facebook Page message into a webhook event. Perfect for brands managing customer conversations at scale, agencies handling multiple Pages, or anyone building Messenger automation.

Payload structure

Messenger messages, structured

Every Facebook Page message fires this exact structure. The sender's profile and page ID are always included, so you can route conversations across multiple Pages from a single webhook.

PAYLOAD Β· FACEBOOK MESSENGER

{
  "platform": "facebook",
  "event": "message.received",
  "timestamp": 1744009821,
  "from": {
    "id": "2345678901234",
    "name": "Sarah Johnson"
  },
  "page_id": "1234567890",
  "message": {
    "id": "m_abc123",
    "type": "text",
    "text": "I have a question about pricing"
  },
  "conversation_id": "conv_8h1k..."
}
Capabilities

Full Messenger coverage

New message events

Every inbound Messenger message fires a webhook with the sender's PSID, message text, and conversation ID.

New conversation events

A webhook fires the first time a customer messages your Page, perfect for CRM lead creation and welcome flows.

Sender profile data

The sender's name and profile information are included in every payload β€” no separate Graph API lookup required.

Multiple Pages

Connect multiple Facebook Pages and route all messages to a single webhook endpoint. Page ID separates traffic.

Postback events

Button clicks and quick reply selections fire postback events with the payload you defined.

Delivery & read receipts

Status update events fire when messages are delivered and read by the recipient.

Use cases

What teams build with it

Lead capture & CRM sync

Capture inbound Messenger leads, enrich them, and push qualified prospects into your CRM automatically.

Support ticket routing

Turn Messenger conversations into support tickets in your helpdesk. Every message creates a ticket with full thread history.

AI-powered responses

Route every Messenger message to your LLM, generate a response, and reply β€” without a single click.

Agency Page management

Manage Messenger conversations for multiple brand clients from a single webhook. Page ID in the payload separates traffic.

Get started today

Stop managing Meta APIs.
Start building.

Connect your first Facebook, Instagram, or WhatsApp account in under 2 minutes. Your webhook receives its first payload before your coffee gets cold.

No credit card required Β· $50/month after trial Β· Cancel anytime